Illustration of two women at an embroidery station, smiling, with one holding a 'Dog Mom' shirt. An embroidery machine, threads, and scissors are on the table.

About Eos & Flora

Where Light Meets Bloom, and Every Stitch Tells a Story

At Eos & Flora, we create more than embroidered apparel. We craft conversation starters, heirloom keepsakes, and bold declarations, one stitch at a time. Founded by sisters Dawn and Cori, Eos & Flora is built on a deep love for storytelling, creative chaos, and the kind of beautiful contradictions that make life interesting.

We weren’t always Eos & Flora.
Our journey began as Embroidery by Mimi, a heartfelt endeavor started by Dawn that quickly blossomed thanks to her dedication, creativity, and connection with customers. As our vision expanded and the stitch count grew, so did the dream. With Cori’s creative spark and Dawn’s unwavering craftsmanship, we evolved into something bigger, a brand that honors both where we began and where we’re headed.

More About Us

  • Named after the goddesses of dawn and bloom, our name reflects everything we value: fresh beginnings, fierce femininity, natural beauty, and the power of personal expression. Together, we’ve built a boutique embroidery brand that’s equal parts elegance and edge, with myth woven through every thread.

  • We design and manufacture embroidered sweatshirts, t-shirts, baseball caps, towels, and more using our professional in-house embroidery equipment. Every design, whether it’s custom portraiture, cheeky messaging, or floral-inspired detail, is crafted with purpose, personality, and high-quality materials. No mass production here, just two women stitching up magic (and giggling through the chaos) behind the scenes.

  • We specialize in custom and personalized embroidery, including:

    • Embroidered sweatshirts, hoodies, t-shirts, and an endless variety of other apparel

    • Keepsake clothing made from meaningful garments

    • Personalized blankets, baby announcement banners, door &n wreath sashes, and other soft goods

    • Custom bags, totes, and accessories

    • Small batch seasonal and giftable items

    Each item is made to order or produced in limited quantities, allowing us to focus on quality, detail, and personalization.

  • Eos & Flora pieces are created for people who want gifts that feel personal and thoughtful.

    Our customers often shop for:

    • Moms, grandmothers, grandfathers, dads, brothers, uncles, aunts, sisters, kids, nieces, nephews, mother/father figures, friends, co-workers, and neighbors

    • New parents and growing families

    • Memorial and remembrance gifts

    • Meaningful holidays and milestones including graduations, new homes, pregnancies, new babies, retirements, birthdays, and more.

    • People who love unique, custom, personalized, and handcrafted items

    Whether you’re celebrating someone or honoring a memory, our designs are made to hold emotion, not just stitches.

  • Many customers find us when searching for gifts for:

    • Mother’s Day

    • Father’s Day

    • Valentine’s Day

    • St. Patrick’s Day

    • Mardi Gras

    • Easter

    • Kentucky Derby

    • Vacation

    • Family Trips and Reunions

    • Grandparents’ Day

    • Graduations

    • New Home

    • New Baby

    • Pregnancy

    • Baby Shower

    • Bridal Shower

    • Wedding

    • Anniversary

    • Birthday

    • New Job

    • Retirement

    • Hanukkah

    • Kwanzaa

    • Christmas and holiday gifting

    • Halloween

    • Thanksgiving

    • Keepsakes

    • Memorial and sympathy gifts

    • Milestones

    • “Just because” moments

    Our products are designed to feel appropriate for both joyful celebrations and quieter, more sentimental occasions.

  • 🌿 The Eos Heirlooms Collection – Family-friendly embroidery designed to celebrate life’s most meaningful moments. Personalized pieces, seasonal designs, and timeless keepsakes that are meant to be worn and passed on.

    🎨 The Eos Portrait Thread Collection – Custom line art embroidery created from your favorite photos of loved ones and pets. Your memories, reimagined in thread, stitched with light and legacy.

    🐍 Behind the Seams Collection (coming soon…) – Our unapologetically bold and hilariously unfiltered collection. Sweet on the surface, savage under the hem. Not for the faint of heart, and proudly so.

    • Craftsmanship matters

    • Your story deserves to be seen and stitched

    • Clothing should feel personal, powerful, and a little mischievous

    • Small businesses with big dreams can change the game

    • Woman owned and family run

    • Handmade and small batch production

    • Personalized embroidery with careful attention to detail

    • Thoughtful design over mass production

    • Clear communication and care throughout the process

    We believe gifts should feel intentional, personal, and lasting.

  • Most of our products allow you to:

    • Choose colors, sizes, and thread tones

    • Add names, words, or meaningful details

    • Create something that reflects your story

    If you have a question or a special request, we’re always happy to help guide you through the process.

    Don’t see the color or size you’re looking for? Just reach out and we’ll do everything we can to make it happen.

Reviews

⭐️⭐️⭐️⭐️⭐️

Dropped off my newest nephews hospital baby blanket to be made into a sweet memory keepsake sweatshirt for SIL! I was texted to check the details fully before they started and was returned back quickly! Quality of work is amazing and I will use again in the future!
— Mariah W. - Jan. 18, 2026

⭐️⭐️⭐️⭐️⭐️

I bought 2 sweatshirts as Christmas gifts and 1 for myself. They all turned out so cute! She was very easy to work with and answered all of my questions before I placed my order.
— Natalie W. - Jan. 5, 2026

⭐️⭐️⭐️⭐️⭐️

I ordered 2 sweatshirts. Cori was responsive and made sure that my order was just right before she started. She gave me multiple options to make sure it was what I wanted and got them finished in record time. They turned out even better than I expected. Would definitely recommend her to anyone and will be ordering again.
— Mary - Dec. 16, 2025
I absolutely love Eos and Flora embroidery. I have a few different sweatshirts, I also myself, my daughter and my mother Christmas sweatshirts 2 yrs ago, we were them every year. Highly highly recommend them. ❤️❤️❤️
— Anna W. - Nov. 10, 2025
I love my pieces! She is so talented and provides great customer service. Highly recommend!!
— Cheyenne H. - Nov. 17, 2023
Amazing!! Loved our 3 years olds shirt for his third birthday! Will always order from here!
— Madison H. - Oct. 8, 2023
She does a beautiful job ! I love my mammy era sweatshirt .. ❤️
— Kimberly K. - Sept. 18, 2023
Becoming Mrs. Fugate was a little sweeter with this amazing super soft sweatshirt! 10/10 comfort. Shop local! 🫶🏼 will be a returning customer!
— Hannah F. - Aug. 15, 2023

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