About Eos & Flora
Where Light Meets Bloom, and Every Stitch Tells a Story
At Eos & Flora, we create more than embroidered apparel. We craft conversation starters, heirloom keepsakes, and bold declarations, one stitch at a time. Founded by sisters Dawn and Cori, Eos & Flora is built on a deep love for storytelling, creative chaos, and the kind of beautiful contradictions that make life interesting.
We weren’t always Eos & Flora.
Our journey began as Embroidery by Mimi, a heartfelt endeavor started by Dawn that quickly blossomed thanks to her dedication, creativity, and connection with customers. As our vision expanded and the stitch count grew, so did the dream. With Cori’s creative spark and Dawn’s unwavering craftsmanship, we evolved into something bigger, a brand that honors both where we began and where we’re headed.
More About Us
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Named after the goddesses of dawn and bloom, our name reflects everything we value: fresh beginnings, fierce femininity, natural beauty, and the power of personal expression. Together, we’ve built a boutique embroidery brand that’s equal parts elegance and edge, with myth woven through every thread.
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We design and manufacture embroidered sweatshirts, t-shirts, baseball caps, towels, and more using our professional in-house embroidery equipment. Every design, whether it’s custom portraiture, cheeky messaging, or floral-inspired detail, is crafted with purpose, personality, and high-quality materials. No mass production here, just two women stitching up magic (and giggling through the chaos) behind the scenes.
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We specialize in custom and personalized embroidery, including:
Embroidered sweatshirts, hoodies, t-shirts, and an endless variety of other apparel
Keepsake clothing made from meaningful garments
Personalized blankets, baby announcement banners, door &n wreath sashes, and other soft goods
Custom bags, totes, and accessories
Small batch seasonal and giftable items
Each item is made to order or produced in limited quantities, allowing us to focus on quality, detail, and personalization.
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Eos & Flora pieces are created for people who want gifts that feel personal and thoughtful.
Our customers often shop for:
Moms, grandmothers, grandfathers, dads, brothers, uncles, aunts, sisters, kids, nieces, nephews, mother/father figures, friends, co-workers, and neighbors
New parents and growing families
Memorial and remembrance gifts
Meaningful holidays and milestones including graduations, new homes, pregnancies, new babies, retirements, birthdays, and more.
People who love unique, custom, personalized, and handcrafted items
Whether you’re celebrating someone or honoring a memory, our designs are made to hold emotion, not just stitches.
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Many customers find us when searching for gifts for:
Mother’s Day
Father’s Day
Valentine’s Day
St. Patrick’s Day
Mardi Gras
Easter
Kentucky Derby
Vacation
Family Trips and Reunions
Grandparents’ Day
Graduations
New Home
New Baby
Pregnancy
Baby Shower
Bridal Shower
Wedding
Anniversary
Birthday
New Job
Retirement
Hanukkah
Kwanzaa
Christmas and holiday gifting
Halloween
Thanksgiving
Keepsakes
Memorial and sympathy gifts
Milestones
“Just because” moments
Our products are designed to feel appropriate for both joyful celebrations and quieter, more sentimental occasions.
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🌿 The Eos Heirlooms Collection – Family-friendly embroidery designed to celebrate life’s most meaningful moments. Personalized pieces, seasonal designs, and timeless keepsakes that are meant to be worn and passed on.
🎨 The Eos Portrait Thread Collection – Custom line art embroidery created from your favorite photos of loved ones and pets. Your memories, reimagined in thread, stitched with light and legacy.
🐍 Behind the Seams Collection (coming soon…) – Our unapologetically bold and hilariously unfiltered collection. Sweet on the surface, savage under the hem. Not for the faint of heart, and proudly so.
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Craftsmanship matters
Your story deserves to be seen and stitched
Clothing should feel personal, powerful, and a little mischievous
Small businesses with big dreams can change the game
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Woman owned and family run
Handmade and small batch production
Personalized embroidery with careful attention to detail
Thoughtful design over mass production
Clear communication and care throughout the process
We believe gifts should feel intentional, personal, and lasting.
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Most of our products allow you to:
Choose colors, sizes, and thread tones
Add names, words, or meaningful details
Create something that reflects your story
If you have a question or a special request, we’re always happy to help guide you through the process.
Don’t see the color or size you’re looking for? Just reach out and we’ll do everything we can to make it happen.
Reviews
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“Dropped off my newest nephews hospital baby blanket to be made into a sweet memory keepsake sweatshirt for SIL! I was texted to check the details fully before they started and was returned back quickly! Quality of work is amazing and I will use again in the future!”
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“I bought 2 sweatshirts as Christmas gifts and 1 for myself. They all turned out so cute! She was very easy to work with and answered all of my questions before I placed my order.”
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“I ordered 2 sweatshirts. Cori was responsive and made sure that my order was just right before she started. She gave me multiple options to make sure it was what I wanted and got them finished in record time. They turned out even better than I expected. Would definitely recommend her to anyone and will be ordering again.”
“I absolutely love Eos and Flora embroidery. I have a few different sweatshirts, I also myself, my daughter and my mother Christmas sweatshirts 2 yrs ago, we were them every year. Highly highly recommend them. ❤️❤️❤️”
“I love my pieces! She is so talented and provides great customer service. Highly recommend!!”
“Amazing!! Loved our 3 years olds shirt for his third birthday! Will always order from here!”
“She does a beautiful job ! I love my mammy era sweatshirt .. ❤️”
“Becoming Mrs. Fugate was a little sweeter with this amazing super soft sweatshirt! 10/10 comfort. Shop local! 🫶🏼 will be a returning customer!”

